Lisa Asp, M. Photog., M. Artist., Cr., CPP

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Lisa Asp, owner of Tangerine House of Design in Edina, MN will share with you how to cash in on pet portraits with proven marketing  techniques she has used to expand this very profitable area of her pet  photography business. This seminar will cover the details of Lisa's  successful "Pin-Up Pets"  Fundraiser and the marketing techniques used to make this (and any portrait charity event) a successful one.  She has  been doing this particular fundraiser for 15 years - first in CT for  seven years and now in MN for the last eight years. In these eight  years, she has raised approximately $82,000 for area rescues while  bringing in business revenue in the slow months of the year.

About Lisa:

Lisa  Asp, M. Photog., M. Artist,Cr., CPP, grew up in Minnesota.  She moved to the east coast in 1998 and opened an upscale, retail photography  studio in Connecticut.  When her husband was offered a job in Minnesota, they jumped at the chance to move back near family & friends and  relocated in 2011.  After purchasing and renovating a house, Asp opened  "Tangerine House of Design", a full-time home-based studio, in Edina,  MN.  Pet photography had previously been a small part of her business  but took off at this point and became her niche market.  In 2019, Asp  moved back to a commercial space in Minneapolis. Lisa has won numerous awards for her work including five Kodak Gallery awards, Fuji  Masterpiece, Lexjet, PPA District First Place and GIA Second Place,  Diamond Photographer of the Year, and more.  

Receiving  PPA “Photographer of the Year” status the last 9 years straight, Asp  has been named one of PPA's "Elite Plus" members.  She enjoys  volunteering her time with several pet rescues photographing their  adoptable animals, fostering and assisting in their fundraisers and food  drives.  Her love of animals has grown into wildlife (and landscape) photography and has teamed up with another photographer to launch “Inspire Photo Tours” – small group educational and photographic experiences to help others explore the world photographically.  She is a past president of the Twin Cities Professional Photography Association,  Founder and Director of the Animal Image Makers Conference, and a PPA Councilor.