The most important thing to master when building a successful premium pet photography business, is NOT the business model, it’s the brand.
Join pet photography pioneer and pet branding expert J.Nichole Smith as she leads you through a jam-packed session where you’ll learn how to pick colors, images and copy that allow you to work less and charge more. You’ll discover the wildly simple way your brand can inform your shooting style (resulting in more images your clients just HAVE to display in their homes) AND discover what might be undermining the premium pricing model you want to have.
Check out Nic's Speaker Spotlight!
J.Nichole Smith is a commercial pet photographer, marketing consultant and dog expert. In 2005 she founded dane + dane studios, a creative studio for pet businesses. In 2007 she co-founded Dog is Good, a lifestyle company for dog lovers, which is now a multi-million dollar business.
In addition to championing her own brands, Nichole has spent the last decade crafting creative strategies and campaigns for the most influential individuals and brands in the pet industry, including the likes of Purina, Petco and Victoria Stilwell.
In 2012, Nichole traded sunny California for swinging London. Later that year, her coffee table book ‘Puppyhood’ was released to critical acclaim. In 2014 Nichole graduated with Distinction from Kingston University’s MA Marketing program. Immediately following, Nichole opened Little & Large, a fine-art pet photography studio and dog boutique in SW London.
In 2016, Nichole sold her retail business and launched Working with Dog, a community based around providing petpreneuers with simple, actionable marketing strategies. Later in 2016, her book “Million Dollar Dog Brand – insights from the pet industry’s most inspiring startups” would be published. Nichole also keeps busy offering marketing courses, one-to-one consulting and keynote speeches (primarily to women) on topics relating to ‘marketing genius’ and entrepreneurship.
She currently works from London traveling often to the U.S. and various locations in France and Italy (traipsing from mountain to seaside with her husband, his cycle travel business and their ‘more-baby-than-dog’, Charleston).
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