"Profit for a Purpose: Fundraisers that Benefit Charities, Clients, Marketing Partners, and You!"

These presentation will cover everything pet photographers needs to know about setting up

and running successful fundraisers, including:

• The benefits of doing a fundraiser
• The importance of choosing the right marketing partners
• The importance of choosing the right charity
• How to create a “win” for everyone involved: the photographer, the charity, marketing partners, and the people who attend the fundraiser
• How to create the right offer
• How to market for maximum exposure and turnout
• The best times of year to hold fundraisers
• How to manage all the details, from scheduling to collecting information and payment to delivering the final product
• How to turn fundraiser attendees into clients

Ellen Zangla, M.Photog., CPP, APAI, specializes in outdoor pet portraits as well as action dog photography. Giving back to the community is a guiding principle of her business; she has been partnering with other pet-related businesses in her market to hold photo fundraisers since 2015. At her first fundraiser, she photographed more than 100 dogs, raising $1,600 in six hours for local animal rescue. Since that time, she has photographed more than 3,000 pets (mostly dogs, but also cats, lizards, rabbits, guinea pigs, and even a snake), raising more than $90,000 for animals in need. In 2019, she published “Tails of Loudoun County,” with photos and stories of more than 200 pets in her county. The book generated $30,000 for local animal welfare groups and earned her a commendation from the State of Virginia. Ellen also was featured on television and in local newspapers due to her success with “Tails.”