Ellen is sponsored by Marathon Press
"Profit for a Purpose: Fundraisers that Benefit Charities, Clients, Marketing Partners, and You!"
This presentation will cover everything pet photographers need to know about setting up and running successful fundraisers, including:
- The benefits of doing a fundraiser
- The importance of choosing the right marketing partners
- The importance of choosing the right charity
- How to create a “win” for everyone involved: the photographer, the charity, marketing partners, and the people who attend the fundraiser
- How to create the right offer
- How to market for maximum exposure and turnout
- The best times of year to hold fundraisers
- How to manage all the details, from scheduling to collecting information and payment to delivering the final product
- How to turn fundraiser attendees into clients
About Ellen Zangla
Ellen Zangla, M.Photog., CPP, APAI, specializes in outdoor pet portraits as well as action dog photography. Giving back to the community is a guiding principle of her business; she has been partnering with other pet-related businesses in her market to hold photo fundraisers since 2015. At her first fundraiser, she photographed more than 100 dogs, raising $1,600 in six hours for local animal rescue. Since that time, she has photographed more than 3,000 pets (mostly dogs, but also cats, lizards, rabbits, guinea pigs, and even a snake), raising more than $90,000 for animals in need. In 2019, she published “Tails of Loudoun County,” with photos and stories of more than 200 pets in her county. The book generated $30,000 for local animal welfare groups and earned her a commendation from the State of Virginia. Ellen also was featured on television and in local newspapers due to her success with “Tails.”
