Animal Image Makers™ began in 2018 as a vision from founder Lisa Asp, who saw incredible potential in the growing world of pet and animal photography—but also recognized that without proper education, artistry suffered and animal safety was too often overlooked. Determined to change that, Lisa gathered a circle of supporters and created the first-ever conference devoted entirely to photographers who work with animals. Her goal was simple: elevate the craft, honor the animals we photograph, and build a community where artists could learn, grow, and truly belong.

The AIM team is composed of passionate, animal-loving creatives who believe deeply in expanding what’s possible in this field. Their innovative, inclusive spirit has shaped AIM into an experience unlike any other—part conference, part community, and part creative recharge. More than education, AIM offers a place to be supported, inspired, and connected with others who share the same love for animals and storytelling. For many attendees, AIM becomes the artistic home they’ve been searching for.